After a 15-year career in marketing and advertising for companies including Surface Magazine and Refinery29, Laurel was ready to explore a new field that combined her love of travel and textiles. She traveled through parts of Africa, India, and Indonesia and encountered many artisans along the way. Compelled by their level of craft and the beauty of their culture, the idea was birthed to create an online store selling handmade and found goods sourced on her travels, both locally and abroad.